Meet the Pure Praxis Team

Rob Rave ICF PCC accredited coach (BA Hons, Business and Psychology)


Rob loves working with leaders and coaches. He is a high-performance consultant and ICF accredited professional certified coach and coaching supervisor working in the City of London.

He is the creator of the FLIP system - a unique tool for creating powerful conversations in short periods of time (as little as a few minutes).

Rob specialises in coaching high performing business leaders, partners, entrepreneurs and PE professionals - his past and present clients include Vodafone, UBS, EY (Ernst & Young), Expedia, Wickes and Travis Perkins. He was previously a professional tennis coach.

When he’s not creating spaces of transformation for clients he is keeping fit training and doing Boxing and Krav Maga. He loves music especially soul music.


David Pannell (BEng Hons, CMI Level 5 Coaching and Mentoring) 


David has been coaching both private clients and individuals within the Public Sector for over 7 years.


His passion is helping others to think and reflect. He coaches individuals on their mindset, emotional resilience and core beliefs to enhance their presence and performance to help them be more effective at what they do. 

David co-developer of FLIP system regularly applies the approach in his public sector leadership role.

When he’s not supporting others to do great things, he can be found running in the Sussex countryside, DJing around the world, writing music and learning and teaching the Argentinian Tango.