Innovative 21st century leadership development, organisational change and coaching

We help individuals, leaders and organisations to improve performance, relationships and engagement through conversations that make a difference.

We can provide you with the tools to lead improvement change.

If your team or organisation is struggling to support performance or development we can help you to transform the way you deliver this.

We are experts in coaching and development. We turn solid, psychological principles into real-world change.

Pure Praxis coaching, training and change facilitation. 


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us and our mission to serve you…

Our mission is to enable 21st century leaders to maximise engagement and allow others to thrive and meet their full potential by driving positive change.

To effectively deliver this through our signature FLIP methodology a deceptively simple approach that helps very quickly to focus, create motivate and make progress in minutes. It is a simple proven and effective method.

We can also support you in driving change in your organisation through laser-focused sessions that allow you to ensure change and progress are supported systemically through your company.

Rob is a professional executive coach in the City of London, and the creator of the FLIP methodology - a unique tool for creating powerful conversations in short periods of time (as little as a few minutes).

David is a qualified coach working in the public sector and we're both firmly committed to helping individuals and organisation to become the best they can be.

Call us or book a 30 min call with us to focus on your specific needs 



"You are a gamechanger. I thought these things were impossible!Partner, Big 4 firm, London UK